Has anyone noticed how many new McDonald's commercials are coming out these days?? And that's not the worst part, they're all very good commercials. As soon as Burger King started targeting the breakfast meal, McDonald's came out with Monopoly last month, now this month the famous McRib is back. It seems as if McDonald's has a bag full of commercials and they just wait for the right time to pull one out.
If I were betting, somebody in 30 years is going to say McDonald's had one of the best marketing campaigns during this time period. Is their food really better than Burger King, Wendy's or any other fast food restaurant?? I personally don't believe so, but I do know that I can get to two McDonalds quicker than one Wendy's or Burger King. I also know that I have seen three different McDonald's commercials highlighting three different items at McDonald's before I see one from Burger King or Wendy's.
And guess which restaurant I'll go to when I want a quick meal...
Also, one thing McDonalds does well is establish rare items that are not normally sold at fast food drive throughs. These rare items include their entire coffee McCafê line of products and their smoothie products. Both are premium products which the other fast food restaurants have not developed into their menu. Also, the new McRib. So they already have a solid line of products that differentiates McDonalds from the competition. But yes I agree that McDonalds has done an amazing job with their marketing commercials to be simple, clear, and focus on their specialty items.
ReplyDeleteI agree with Bobby. I think McDonalds does a great job with bringing out products that their competitors don't have. The McRib is a great example of this. But also their coffee has greatly improved. This has also helped McDonalds gain customers. Their coffee used to be horrible, but now since they sell Newmans Own coffee they have had an increase in sales.
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